In week #2 we talked about trust issues with the internet and relationship marketing. It was still a shock to see that over 1/3 of Canadians still avoid the internet because of security issues. I understand where those Canadians are coming from; the internet can be a scary place. However, it seems that security is as high as it’s ever been. If the site is reputable I won’t feel uneasy about giving away some personal information. Maybe I’m just too trust worthy.
We also talked about permission marketing. Permission marketing can be a very powerful tool in the online world. However, it seems that many companies are using permission marketing incorrectly. Companies are either asking for information too early, or asking for information that has no relation to the purchase or inquiry they are making. For more information on permission marketing http://www.fastcompany.com/magazine/14/permission.html
In the lab we talked about the marketing challenges the music industry faces. I found this topic very interesting because like many Canadians I download a lot of music. I don’t mind paying for new music, I have bought a lot of CD’s and I will continue to buy more. I enjoy purchasing the tangible CD, I like having a physical product in my possession. It is like a status symbol, if you own the latest and most popular CD it makes you feel like you are connected with the thousands of others who bought that same CD. In today’s world, technology is making it very difficult for record companies to market their music. It is much easier to simply download music and burn it onto a CD. Record companies must constantly think of new and exciting ways to get consumers to purchase their music.
In a study conducted by Susannah Fox, Janna Quitney Anderson, and Lee Raine found that “50% of them (experts) believe that anonymous, free, music file-sharing on peer-to-peer networks will still be easy to perfrom a decade from now.” http://www.pewinternet.org/pdfs/PIP_Future_of_Internet.pdf
This article is a little bit older but it still provides some very intertesting ideas relating to record sales and the relationship with illegal music downloading http://www.azoz.com/music/features/0008.html
